When the 'Start' button is clicked on the main codeit interface, the Start Menu wizard appears allowing you to choose the method of coding and for some methods, select filters.  This table describes the options for both.


How do you want to work with your data?

See below for the options available and when to use each, with further help available when you click 'learn more'.


OptionDescription (tooltips shown on page next to an image)
Manual Coding

Manually explore and code your data.


Use this mode if you want to:

  • View your data in an Excel style list
  • Manually code your data
  • Automate using our Human-led AI

Learn more
Brand CodingExplore and code your brand data

Use this mode if you want to:

  • Manually code short text, like brands
  • Automatically group repeating text
  • Use fuzzy matching to handle misspellings

Learn more
Quality CheckingVerify manual and auto coding


Use this mode if you want to:

  • Perform quality checks on your coding
  • Approve coding before export
  • Verify autocoding applied by AI

Learn more
Analyse ThemesDiscover themes and visually explore your data

Use this mode if you want to:

  • Quickly see what themes your data contains
  • Visually explore your data
  • Analyse sentiment

Learn more


Find out more about the filter options available for manual and brand coding, as well as quality checking here.