Introduction
The Brand coding panel can be accessed through the coding screen for Short Text task by clicking on the icon top right of the screen.
If there is no coded data, the "Extract" process in the Start Menu should be run first. You can learn more about it here.
This article details all the options available in the Brand Coding panel.
Coding data in the brand coding panel
The Brand coding panel displays all the brands (segments) found in the data. If the Delimiters have been specified in the settings when running the Extract process, it displays the verbatims split according to these Delimiters.
The brand coding panel allows to recode the data very similarly to the normal coding screen.
The segments can be selected by clicking on each segment. Shift+Click , Ctrl+Click and Tab are also supported to make sure the correct segment(s) are selected.
Once the segments are selected, it is possible to search and apply a code from the search box:
It is also possible to click on the code in the codeframe.
The codes can be removed by clicking on the "cross" icon or by removing the tag shown in the search box with the backspace key.
Brand coding panel Options
The icons in the brand coding panel are described in the table below
| Option | Description |
|---|---|
Collapse All Codes  | Collapse all codes in a condensed list |
Expand All Codes | Expand all codes to view the coded data details |
Show Uncoded Brands Only | Filter the brand coding panel to only show the Uncoded Brands suggestions |
Order Sort By | Allows to sort the results by Default (same order as the codeframe), Code, Frequency, Alphabetical or Length (number of characters) |
Brand Coding Panel Switch | Toggles between the verbatim view and the brand coding panel |
Refresh | Allows to refresh the results displayed by the Brand Coding panel. It can be helpful to hide some of the recoding done manually. |
The table below summarizes the right-click options which can be accessed by right-clicking a segment
| Right-Click Option | Description |
|---|---|
| Go to matching verbatims | Opens the verbatim view with the segments filtered |
| Add to Codeframe and recode | Adds a code to the codeframe and recodes the segment to match that new code |
| Edit & Add to Codeframe and recode | Allows to edit the new code before adding the code and recoding |
| Uncode these segments | Remove all codes assigned to these segments |